Startups usually run with limited capital so they have to get clients and generate revenue right off the bat. However, with limited resources, it can be tricky to identify the strategies that you should start with.
In this article, we’ll look at three tactics that have been proven to work for startups looking to scale their sales with no-code tools.
1. Build a landing page with no-code tools
Landing pages are the first point of contact between a potential customer and your sales team. They can be as simple as a single page on your website, or as complex as a multi-step sales funnel. You can build landing pages very quickly with no code tools like Mailchimp, Squarespace, and Unbounce
A landing page is a crucial part of your sales funnel. Landing pages typically feature a single product or service and usually include a free trial or demo. By using a landing page rather than a blog post or a homepage, you can more easily control where leads are directed.
Here are some of the most common elements found on a landing page:
- Headline
- Call-to-action
- Testimonials
- Social proof
- Video
One of the biggest challenges with landing pages is that they are often built in isolation, without the context of the rest of your marketing strategy. If you’re not careful, you can easily end up with a standalone page that doesn’t communicate your value proposition or your unique selling proposition.
For example, let’s say you’re selling an email marketing product. The value proposition that you’re selling is that you can reach more people and increase engagement with your emails. Your unique selling proposition is that you can improve those metrics with little to no effort on your part.
As you build landing pages with no-code tools, you should be thinking about connecting those pages to the rest of your marketing strategy. For example, you can feature your unique selling proposition on your landing page, but you should also be including it in your website copy and your email marketing campaigns.
A landing page is only as good as the message that you communicate to your audience.
Check out these 15 awesome no-code tools to build your MVP in a week.
2. Write and send a blog with no-code tools
Email marketing may be the most effective way to grow your list, but you can also use your blog to attract new leads.
If you’re just getting started with this process, you may begin by writing blog posts that are geared towards getting people to sign up for your email list. When they do, you can start sending them content that’s more valuable and helpful. With powerful no-code tools like WordPress and Tilda, you can build beautiful blogs designed to keep attention.
By providing a steady stream of valuable content, you can begin to establish a relationship with your audience. Over time, you can use this relationship to move them through your sales funnel.
When writing a blog, your goal should be to help your audience. You can accomplish this by delivering information that is relevant to them, and by providing a human voice.
Here are some of the most effective ways you can achieve this:
- Provide tips and resources that help them solve a problem.
- Offer a unique perspective that can’t be found anywhere else.
- Write in a human voice that your audience can relate to.
- Blog posts are an effective way to attract leads, but you should also be using landing pages that are geared towards converting them into customers.
3. Leverage social media
Social media is one of the most powerful tools you can leverage. It’s also one of the most difficult to master.
Social media is a fantastic place to discover new leads, and it can be used to move leads through your sales funnel.
Here are some of the best ways to attract leads on social media:
- Run Facebook contests.
- Use paid ads.
- Share helpful content.
- Be creative with the content that you share.
- Get your team involved.
The best social media campaigns are the ones that are the most fun. If you can demonstrate a human element, you’re going to be able to create a more organic following. An exciting no-code platform for marketing Stackby which provides you a spreadsheet to manage all your marketing campaigns and
Check out these 10 no-code tools to boost your marketing performance.
Conclusion
Growing a startup is a difficult task. It’s even harder if you don’t know how to build your sales funnel. By using these tactics, you’ll be able to build a better sales funnel, attract more leads, and convert them into customers. On the other hand, automating your process with custom-built no-code tools by developers from WeLoveNoCode will skyrocket your business.
