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MVP vs. MVE vs. MAP: What is The Best Approach for Startup Founders?

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When creating and developing any product, it is essential to test its hypothesis. You can do it with MVP's help, which stands for Minimum Viable Product, MAP, the Minimum Awesome Product, or MVE, the Minimum Viable Experience. While the first one is a fairly limited way that helps you understand the general value of your product, the other two offer you much more. Let's learn about MAP and MVE advantages, so you can select a suitable way to test your product before actually investing all your money and efforts.  

If you haven't checked our comprehensive guide on building Minimum Viable Product, start from here.

Need help with building a Minimum Viable Product? We launched 2000+ MVPs for startups all around the world. We'll make your MVP live in a few weeks and under $4k with the power of no-code. Book a free consultation call to chat about your requirements!

MAP: Is it Better than MVP?

Another great tool to use is Minimum Awesome Product. Yes, you read it right. The key here is to develop a product people will call "awesome." MAP advances MVP and makes it less minimal and more attractive. Let’s take a coworking space as an example. My idea was to create an application for booking available coworking space slots by themselves without calling reception. Same process, same result at the end. But a much better concept, since online booking is a comfortable tool clients can use on the go instead of calling/waiting/talking with a receptionist.

MAP Pros for Startups Founders

When developing a product with the help of MAP, you might find it more expensive than MVP. But the good results you get from this experiment are probably worth spending. MAP also has other advantages in comparison to the approach mentioned above. 

The key difference between MAP and MVP is that for MAP, you have to prepare a wider set of features. Besides, you need to consider UI and UX design made in the context of your potential customer’s preferences and expectations. Whatever your preferences, it’s possible to make them with no-code technology. There are more than 250+ no-code tools for building MAP, and you can check them here.


What does MVE mean? MVE is MVP + MAP done right. It stands for Minimum Viable Experience. Its focus shifts from features to positive customer experience. The main aim of MVE is to create a product that gives users intuitive and pleasant emotions. So that instead of the features, startups try to focus on the feeling their future customers get from a particular service/product. While building a product through MVE, select all the features that create a complete user experience. And make sure they meet users' expectations. The product’s main goal is to easily facilitate users' journeys to reach their destination. And you can create MVE with no-code as well!

For example, to develop a product like Uber, you should know how customers complete the booking cycle. Meaning the client must select a ride and pay for it. In MVE, it does not matter how the user communicates with the driver. What matters is a proper booking confirmation system and payment booking. If one of these elements doesn’t work, the MVE will fail.

Here are some great benefits you get with MVE that make the future product better

MVE Pros and Cons for Startups Founders

Pros of MVE are numerous. The key ones are that it aims to provide a better experience to users. That is why it includes only important product features. It also fully completes the purpose of the product.

However, MVE misses some points. First, it takes far more time to launch the product than the methods mentioned above, even if you build a minimum product with no-code. It also does not focus on the features/design and might be costly.

The decision itself mainly depends on the project. For example, you can use the MVP to create a video or a landing page to launch the product in a shorter period. To build the product for testing purposes, you can use the MAP alone. But if you want to test the product 100%, use both MVE and MAP. This way, you will get a better UI and user experience.

Need help with building a Minimum Viable Product? We launched 2000+ MVPs for startups all around the world. We'll make your MVP live in a few weeks and under $4k with the power of no-code. Book a free consultation call to chat about your requirements!

MVP vs. MVE vs. MAP: Our Final Thoughts

Don't run after a perfect result. And remember, these three approaches enable you to satisfy only the basic needs of the potential customers, not all of them. They are cheap ways to develop and test the product before going too far with the promotion. They help you take rational solutions and prioritize what really matters. So, pick the most suitable one and start building! 


What is the difference between the MVP and the MAP?

The key difference between MVP and MAP is that MVP provides a quite limited set of product features. In contrast, MAP focuses on the characteristics which make the product awesome. Whatever approach you choose it will help you develop a product more quickly without code than a standard coded app. The power of no-code saves you time, money, and effort. Moreover, it helps you understand if your product will be in demand.

What can I use instead of MVP?

There are many other tools available. For example, Minimum Awesome Product and Minimum Viable Experience. 

How long does it take to build MAP?

With the code development, building MVP/MAP/MVE might take up to 3-4 months and $30 000 - $40 000. No-code MVP/MAP/MVE takes much faster.

You can make your idea live in 4 weeks with us and under $4kBook a free consultation call for more details.