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How to Automate Business with No-code: Complete Guide

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Businesses at all stages in their evolution want to be efficient and focus on cost-saving initiatives. You don’t have a massive team and need to keep costs down as a startup. As you grow, you want to focus on the things that matter and have the routine jobs take care of themselves. This is when automation no-code tools come into force. So let’s talk about everything no-code and automation-related.



What Are No-Code Automation Tools And How Do They Benefit Businesses?


No-code automation tools take processes that exist across a business and use software to automate those processes, freeing up valuable time and resources. They are generally used to remove important but manual and repeatable jobs, such as triggering order confirmation messages, automatic file transfers, marketing notifications updates sending or report generation, and distribution.

From HR to finance, development through to marketing, every department in a business can benefit from no-code automation tools. It works best for small businesses, agencies, startups, and enterprises.


Need to automate your business fast? We are a leader of no-code development with 15k+ experts ready to help with the power of no-code. Book a free consultation, and get started in no time! 



What Can You Achieve With No-Code Automation Tools?


So what can be achieved by putting in place automation no-code platforms? Four key changes happen to a business.

  1. Reduction in manual processes - less time is spent on repetitive and manual jobs.
  2. Processes get sped up - not only do they not need to take up valuable human resources, but they will be completed faster when automated.
  3. The number of mistakes in routine and manual tasks drops dramatically - set up an automated process, and it won’t make human errors.
  4. Greater information on your processes can be used to continually improve the business.



What Are The Benefits Of No-Code Automation Tools?


By achieving these four changes in your business, just look at the benefits that automation brings:

  • They allow you to compete with big businesses. You are not relying on team size to compete. It becomes more about your ideas and the quality you provide.
  • You save money, becoming much more cost-effective. This allows smaller businesses and startups to put their often scarce funds into more important projects and build MVPs faster.
  • Free people up to work on more important and strategic tasks. It is not just money that can be redeployed more effectively. Still, your great people can be working on projects that really matter to the growth of your business.

Ultimately, automating much of your business projects and processes will save you money, give you hours back and make you less error-prone. Everyone can get on board with that regardless of your business size. That’s super important for fast-growing startups.


Need to automate your business fast? We are a leader of no-code development with 15k+ experts ready to help with the power of no-code. Book a free consultation, and get started in no time! 



What Is No-Code Automation?


No-code automation is a process of automating your business with the power of no-code technology. Do you know the biggest reason these automation platforms can deliver such benefits? Because they are perfect examples of no-code applications, tools that minimize the technical skills needed to use them, ensuring people across your business can use them.

A non-designer can log into a marketing automation tool to create and send an email; people without coding knowledge can use a process automation tool like Zapier or Airtable to set up a business process. Everyone can improve their workflow by using no-code automation tools, saving hours of internal team or money on expensive automation developers.

This is the power no-code automation tools can deliver to small businesses and startups.



Examples of No-Code Automation Platforms


To show what is possible with no-code automation in businesses, here are four of the most popular and useful automation categories, alongside examples of platforms you could start using today to save you time and money.


Workflow Automation No-code Tools


This first category is the perfect example of what automation no-code software can do; take away the routine, manual and time-consuming jobs that take people hours, but software can complete in seconds. 

It is all about automating tasks using rule-based logic where no human interference is needed once set up. This might be executing automatic file transfers when data is available, automatic batch processing at set times, customer service tickets getting raised directly from a question raised on social media, or the automatic creation of a sales lead when a form is completed on a website. 

The examples of its use are quite varied. Still, the benefits are very similar - removing human errors, saving time for people to work on more strategic tasks, and reducing costs by simply not needing as many people. Let’s mention some examples of no-code automation tools used for workflows.



Example Workflow No-code Tools


  • Airtable - Their workflow tool allows you to cut out the clutter by automating processes across your business. You can create simple notification alerts or build complex multi-sequence workflows using a trigger and action logic. It helpfully integrates with Google Workspace, Slack, Facebook, and Twitter. This is the #1 no-code automation tool for startups and agencies (here, you can learn more about no-code for agencies).
  • ProcessMaker - a scalable solution that has a filtered search system to allow you to quickly build charts and reports. You can create custom scripts with error verification to ensure visibility across your organization.
  • ActiveBatch - a platform to enable automated workflows, supporting message queues, FTP file events, and emails. You can use the APIs to connect to any service or application, and it has in-depth monitoring.
  • Coda - this no-code automation platform can combine spreadsheets, docs, and databases into one coda doc. These are then connected through Coda packs and can link to other tools like Slack, Google calendar, and Jira.
  • Zapier - Using a ‘zap’, you can send information from one app to another, automating simple tasks or complex processes using triggers and actions. It is an ideal tool to automate many repetitive tasks without coding skills. Zapier is one of the oldest no-code automation tools on the market.
  • Kissflow is a very popular no-code automation platform for large and small organizations but especially good for startups thanks to its simple and user-friendly interface. It is an all-in-one platform that lets you create workflows that automate processes across all departments. It comes with 50 pre-built workflows to get you going.



Marketing Automation Tools


Marketing automation tools are a staple of most businesses that perform any type of marketing. They are used to automate routine communications. With the help of smart interfaces, those without coding or design experience can create anything from social media posts to email marketing.

These no-code automation platforms aim to eliminate human error when they rely on people creating and scheduling different communications and, most importantly, allow a business to run far more campaigns than would be possible manually. For example, some companies might trigger emails on the back of purchase. This is something that you want to happen instantly and without error.



Example marketing automation tools & no-code automation tools



  • Tilda - Well known for making beautiful websites without code, Tilda also comes with an email marketing tool that uses their great functionality for site building but for email. Build your newsletters and send them directly from Tilda or integrate with Mailchimp, all with a simple interface.
  • ConvertKit is a great tool for connecting creators with their audience. You can build and manage newsletters from sign-up through to creation. It is a one-stop tool for building a sales funnel to get your message out to a wider audience and send messages based on different triggers. Great for no-code automation of your marketing. 
  • Hootsuite is a very popular social media management tool, it enables users to automatically put in text, video, or images. It creates posts directly on the most popular social media platforms, saving the user from having to go straight into each one themselves.
  • HubSpot - used for sales and marketing, it can automate the processing of sales leads and generate automated campaigns and allow a sales team to create websites for driving traffic.
  • Active Campaign - is a customer experience automation tool that allows you to automate email campaigns and includes a CRM platform for managing leads. 
  • Mailchimp - the most popular email marketing tool designed for small businesses to create attractive emails that get delivered. It allows the user to build emails without design skills because of built-in templates. A database attached allows segmentation and full automation from any user action.



Project Management/Collaboration Tools Used for No-code Automation


These tools are vital for the efficient and successful running of all businesses. They allow you to manage projects, track progress, get teams working closely and create task lists. They can be used to allocate the right staff to a project and ultimately ensure you deliver the projects on time.

These no-code automation tools will typically allow you to create a project, build and manage lists, control resource allocation, and reduce wasted effort from poor communication. They bring teams together for a collaborative approach and naturally encourage sharing progress and problems, avoiding long-term bottlenecks.



Example project management no-code tools


  • Notion - a no-code collaboration tool with a Kanban feature, alongside tasks, wikis, calendars, and databases - all in one place. It comes with helpful templates to build your projects, allowing you to build roadmaps, track tasks and customize views.
  • Asana - one of the most well-known projects management tools, it comes with a user-friendly interface. Create boards to let everyone see how your project is doing. The reporting allows you to update everyone across the business.
  • Basecamp - not a pure project management tool. This is a leading collaboration tool that allows you to organize tasks, manage projects directly with staff and clients, create discussions and set and monitor deadlines.
  • Quixy - while this is a no-code development tool, its project management platform includes task management, timesheets, and compliance tracking.
  • Monday.com - this also comes with HR and IT tools as well as the project management engine. It is very simple to create project workflows and allow users from across the teams (internal or remote) to see the status of key projects and has many good integrations with Slack, Teams and more.



Development Testing Tools


Testing platforms are used to automate the testing of software. It executes the tests and allows you to compare the actual result with the predicted outcome. These are not pure no-code automation tools, but they serve the same purpose, so we added them to this guide. These platforms can perform different types of tests: code analysis, unit tests, integration tests, and regression testing.

The single biggest benefit of testing tools is how they speed up the development cycle. Using a test automation system allows companies to validate new features faster and get them to market earlier, which is important for startups.

Testing platforms will save you money by requiring fewer resources than all automation tools. You’ll be able to employ fewer people and ensure mistakes are reduced. They also provide better feedback when tests fail, making it easier for developers to identify and fix problems.



Example testing tools


  • Katalon studio - a genuinely codeless platform with a user-friendly interface that allows you to select pre-built frameworks to get going with no experience but for those more advanced it enables you to write your own scripts.
  • Perfecto - this cloud-based test automation platform has a unique AI-driven capability and has a comprehensive set of error classifications. It also has a self-healing feature that enables your test scripts to continuously run without interruption.
  • CloudQA - designed to build, run and maintain tests against multiple browsers in parallel. It provides a powerful experience without programming skills and has smart record and playback functionality.
  • Usetrace - another codeless tool, this one automates cloud-based computers to test applications using record and playback and has a drag and drop interface. Its comprehensive testing covers backend, database, website, content, and third-party testing. 




Is No-Code Automation Tools Suitable For You?


As I hope we have highlighted, the power of no-code tools to automate processes, projects, and tasks across a business is something that all companies, from startups to established businesses, should be taking advantage of. By introducing no-code automation for SMBs and startups, they can compete and drive innovation by automating and removing routine tasks.

These no-code automation tools will save you money time and reduce mistakes across your business. Identify where you have the biggest set of manual processes and start putting in place the right tools today. And if you want to learn more about the power of no-code for your business.



Need to automate your business fast? We are a leader of no-code development with 15k+ experts ready to help with the power of no-code. Book a free consultation, and get started in no time!